Parents we know this is a very difficult time juggling working and home schooling so we have pulled together a range of free downloadable education lesson plans, resources and fun activities to support you while you are at home during this difficult time.

This session forms part of the IMI Business Studies Competition, sponsored by Sytner Group.  Each week, for the next 4 weeks, we will be releasing an activity to entertain and support your child with their communication, problem solving, planning and research skills whilst trying out various job roles in the automotive industry including marketing, design and sales.

 

Lesson 1: Today the focus is on Planning and Research.

 

Competition brief

We want you to design the vehicle of the future with a specific target market in mind. Over the last 100 years cars have come a long way in fact most of the companies you know today would not have existed. We would like you to research and think about what cars will look like in in the future to support these individuals and help us shape the future of the industry.

Either solo or in teams of 4-6 work together to research, design, market and pitch your new vehicle. Keep in mind your target audience and use your unique selling point (USP) to make your car stand out for the crowd!

Finally send in a copy of your presentation or pitch to careers@theimi.org.uk or post it in, for it to be marked by the panel of industry judges. You and your team may win the top prize of an exciting automotive day out with the IMI and the competition sponsors Sytner!

The following pages can be used to help you plan out your project!

 

Task 1: Planning 

Choose a target audience and an issue to fix from the ones below. If you have another problem you would like to help people overcome then explain their needs and requirements below.

Planning
You will need to research their preferences, lifestyles, hobbies and finances etc.

  • Scenario 1: Design a new public transport of the future – how can you entice more people to use public transport more and reduce their need for a personal vehicle?
  • Scenario 2: How will you support a single person living in a city with limited parking and limited income to be able to afford a vehicle within a restricted emissions zone
  • Scenario 3: A Family of 5 who are concerned about sustainability, impact on the environment and safety for their family.
  • Scenario 4: An older couple who live in a retirement home, they have pets and are concerned about their future health needs.
  • Scenario 5: A new type of Heavy Vehicle that can transporting goods long distances and that is environmentally friendly as well as safe and a comfortable environment for the driver.
  • Alternatively describe an issue of your choice to support…

 

Our target market is  …………………………………………………………………………………………………………………………………………………………………………..

We chose this audience because …………………………………………………………………………………………………………………………………………………………..

 

Task 2: Research

Research the types of vehicles already available to your chosen target audience and consider what this will look like in the future.  What are the good bits and what could be improved? What technology will be available in the next 10 years? Why would all of these things appeal to that audience?

 

Then answer these questions below:
What are the main concerns and issues that your target audience need to overcome? …………………………………………………………………………………….

What is available to your target audience now? …………………………………………………………………………………………………………………………………………..

What do you think they will need in the future? ………………………………………………………………………………………………………………………………………….

 

Next up….

Next week we will look at Design and creating a unique selling point for your target audience.  We can’t wait to see what you will create!

If you have any questions please get in touch with the IMI Careers team on careers@theimi.org.uk 

Complete all 4 lessons plans and enter your entries to careers@theimi.org.uk by 28th February 2021 for your chance to win some great prizes from the sponsors!

 

Sponsored by Sytner Group

Sytner Group are the UKs leading retailer of prestigious cars and the largest overall automotive retailer in Europe.  Sytner Group represent 21 of the worlds most prestigious car manufacturers in over 140 dealerships across the UK.  As well as being the UKs largest dealership group we are the number one retailer for many of our manufacturers.

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