Parents we know this is a very difficult time juggling working and home schooling so we have pulled together a range of free downloadable education lesson plans, resources and fun activities to support you while you are at home during this difficult time.

This session forms part of the IMI Business Studies Competition, sponsored by Sytner.  Each week, for the next 4 weeks, we will be releasing an activity to entertain and support your child with their communication, problem solving, planning and research skills whilst trying out various job roles in the automotive industry including marketing, design and sales.

 

Week 2: Today the focus is on Problem Solving and Design 

 

Competition brief

We want you to design the vehicle of the future with a specific target market in mind. Over the last 100 years cars have come a long way in fact most of the companies you know today would not have existed. We would like you to research and think about what cars will look like in in the future to support these individuals and help us shape the future of the industry.

Either solo or in teams of 4-6 work together to research, design, market and pitch your new vehicle. Keep in mind your target audience and use your unique selling point (USP) to make your car stand out for the crowd!

Finally send in a copy of your presentation or pitch to careers@theimi.org.uk or post it in, for it to be marked by the panel of industry judges. You and your team may win the top prize of an exciting automotive day out with the IMI and the competition sponsors Sytner!

The following pages can be used to help you plan out your project!  Today the focus is on Problem Solving and Design.

 

 

Task 3: Problem solving

Key Features & Your Unique Selling Point (USP)

Look back at your work last week, remind yourself of the person or people you are designing your vehicle of the future for.  What were their needs?  What was currently already available to them and what would they need in the future?

Now that you know your target audience and their requirements you need to come up with some key features and a ‘unique selling point’ that will make them choose to buy your vehicle and not one from a competitor.

It’s time to get creative!

 

Design and draw your USP

Explain your unique selling point – either draw or tell us about your USP………………………………………………………………………………………………………………

Tell us WHY this will support and help your target audience?………………………………………………………………………………………………………………………………..

 

 

Task 4: Design

You now know your target audience and their needs, what is available for them at the moment and also what your unique selling point for them is.  Now its time to design your overall vehicle.  What will it look like? What will its shape be?  What colour combinations and materials will you offer?
Show us your final image of your new vehicle, remember to highlight the key features and USP!……………………………………………………………………………..

 

 

Next up….

Next week we will be focusing on brand and marketing!  We can’t wait to see what you have created! LINK TO LESSON 3

If you have any questions please get in touch with the IMI Careers team who will be happy to help you on careers@theimi.org.uk

Complete all 4 lessons plans and enter your entries to careers@theimi.org.uk by 28th February 2021 for your chance to win some great prizes from the sponsors!

 

Sponsored by Sytner Group

Sytner Group are the UKs leading retailer of prestigious cars and the largest overall automotive retailer in Europe. Sytner Group represent 21 of the worlds most prestigious car manufacturers in over 140 dealerships across the UK. As well as being the UKs largest dealership group we are the number one retailer for many of our manufacturers.

 

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  • […] Next week we will look at Design and creating a unique selling point for your target audience.  We can’t wait to see what you will create! LINK TO LESSON 2 […]

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