If the answer is “yes” then this IMI Competition is for you!


In this innovative competition for secondary schools teams of 4 to 6 students will research, design and strategically plan the launch of a new vehicle designed for a specific target audience to bring to the market. Vehicles will be required to have a unique selling point for their chosen audience and the students will need to include visuals and a plan to launch the vehicle.

Pupils will be supported throughout the project by working through the downloadable competition planner to get the most out of the team’s ideas.

The competition will focus and improve core skills such as teamwork, communication, leadership, employability and life skills.  Roles within the teams could include Project Manager, Marketing Executive, Researcher, Administrator, Designer, ICT coordinator and Pitch Presenter.


The winning team plus their teacher will be treated to an automotive industry related experience day out. Previous prizes have included a day trip to Mercedes Benz World where the team were treated to a VIP experience seeing exhibitions, testing simulators and even enjoying a track experience!


Your 2017/18 entry will need to be submitted before Friday 20 July 2018 for your chance to win!


This competition can be run as a 90 minute lesson to support a Business Studies course, an extra-curricular STEM activity or a group term project.  A competition brief, student planner, lesson plan and PowerPoint presentation can be downloaded to use in class Schools, Teachers & Careers Advisor resources.

Huge thanks to competition sponsor Sytner Careers and if you have any questions please do not hesitate get in touch with the Careers Team on careers@theimi.org.uk or call 01992 511521.

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