We want you to design the vehicle of the future for 2030 with a specific target market in mind.  Over the last 100 years cars have come a long way in fact most of the companies you know today would not have existed. We would like you to research and think about what vehicles will look like in in the future to support these individuals and help us shape the future of the industry.

Either individually or in teams of 4-6 work together to research, design, market and pitch your new vehicle. Keep in mind your target audience and use your unique selling point (USP) to make your car stand out for the crowd!

Finally send in a copy of your presentation or pitch to careers@theimi.org.uk or post it in, for it to be marked by the panel of industry judges.


Secondary school competition 

Download your pack here:   imi-design-the-future-competition-secondary-school-age

Down load the slide pack here : design-the-future-slides-2022

Primary School competition 

Download your pack here: imi-design-the-future-competition-primary-school-age


Follow along with our Business Enterprise activity to design , band and launch your very own vehicle to the market ready for 2030!





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