Parents we know this is a very difficult time juggling working and home schooling so we have pulled together a range of free downloadable education lesson plans, resources and fun activities to support you while you are at home during this difficult time.

This session forms part of the IMI Business Studies Competition, sponsored by Sytner.  Each week, for the next 4 weeks, we will be releasing an activity to entertain and support your child with their communication, problem solving, planning and research skills whilst trying out various job roles in the automotive industry including marketing, design and sales.

 

Week 3 : Today the focus is on Marketing.

 

Competition brief

We want you to design the vehicle of the future with a specific target market in mind. Over the last 100 years cars have come a long way in fact most of the companies you know today would not have existed. We would like you to research and think about what cars will look like in in the future to support these individuals and help us shape the future of the industry.

Either solo or in teams of 4-6 work together to research, design, market and pitch your new vehicle. Keep in mind your target audience and use your unique selling point (USP) to make your car stand out for the crowd!

Finally send in a copy of your presentation or pitch to careers@theimi.org.uk or post it in, for it to be marked by the panel of industry judges. You and your team may win the top prize of an exciting automotive day out with the IMI and the competition sponsors Sytner!

The following pages can be used to help you plan out your project!

 

Task 5: Marketing

Name, logo and strap line 

Now you know who your audience is, what their needs are and how your vehicle will fit them it’s time to name your vehicle. What will appeal to your audience and what will showcase your USP?

Name

Write down some ideas for your vehicles name………………………………………………………………………………………………………..
Decide on the final name your vehicle……………………………………………………………………………………………………………………..

 

Design your vehicle logo

Now you have the name of your vehicle it needs a logo to make it stand out!  Take a look at other logos around the house to see what stands out and what colours and shapes work well together.  Take some time to design your new logo…………………………………………………

 

Strap line

To go along with your name and logo you will need to think of a marketing strapline for promoting your vehicle keeping in mind your target audience.

To start you off can you guess where these ones are from?

  • ‘Because you’re worth it’
  • ‘Just do it’
  • ‘Taste the Rainbow’

Now it’s time to come up with a marketing strapline for your new car.

Your ideas………………………………………………………………………………………………………………………………………………………………..

Your final strapline……………………………………………………………………………………………………………………………………………………

 

 

Next up….

Next week we focus on Communication and Sales! LINK TO LESSON 4

If you have any questions please get in touch with the IMI Careers team who will be happy to help on careers@theimi.org.uk

Complete all 4 lessons plans and enter your entries to careers@theimi.org.uk by 28th February 2021 for your chance to win some great prizes from the sponsors!

 

Sponsored by Sytner Group

Sytner Group are the UKs leading retailer of prestigious cars and the largest overall automotive retailer in Europe.  Sytner Group represent 21 of the worlds most prestigious car manufacturers in over 140 dealerships across the UK.  As well as being the UKs largest dealership group we are the number one retailer for many of our manufacturers.

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