Parents we know this is a very difficult time juggling working and home schooling so we have pulled together a range of free downloadable education lesson plans, resources and fun activities to support you while you are at home during this difficult time.

This session forms part of the IMI Business Studies Competition, sponsored by Sytner.  Each week, we will be releasing an activity to entertain and support your child with their communication, problem solving, planning and research skills whilst trying out various job roles in the automotive industry including marketing, design and sales.

 

Week 4: Todays session focuses on Communication and Sales.

 

Competition brief

We want you to design the vehicle of the future with a specific target market in mind. Over the last 100 years cars have come a long way in fact most of the companies you know today would not have existed. We would like you to research and think about what cars will look like in in the future to support these individuals and help us shape the future of the industry.

Either solo or in teams of 4-6 work together to research, design, market and pitch your new vehicle. Keep in mind your target audience and use your unique selling point (USP) to make your car stand out for the crowd!

Finally send in a copy of your presentation or pitch to careers@theimi.org.uk or post it in, for it to be marked by the panel of industry judges. You and your team may win the top prize of an exciting automotive day out with the IMI and the competition sponsors Sytner!

The following pages can be used to help you plan out your project!

 

 

Task 6: Communication

Advertising your vehicle

You will want to promote your new vehicle to the general public and an advertising poster is a great way of doing this.

Research how and where will you advertise your new vehicle? Remember your target market and what would appeal to them.  Find some examples of advertising around the house, what works well and what would work for your audience?
Advertising campaign – Poster 
Design an advertising poster and advertising campaign for your vehicle, let us know where it will be displayed too ………………………………

 

Advertising campaign – Social media posts 

Devise a promotional plan by creating a media campaign to launch the vehicle onto the market: Which media platforms would you use to sell your product? Will there be a limited edition or special offer for the launch?  What social media posts will there be around the launch of your new vehicle? ………………………………………………………………………………….

 

Advertising campaign – Launch event 

Describe your launch event – when, where, what, who?
Tell us how you plan to launch the new vehicle onto the market.  How will you launch your product? Where will your launch event be? What will happen at your launch event?  Who is your brand ambassador? …………………………………………………………………………………………………………………

 

 

Task 7: Sales

Your very own product is ready for the big launch!  Now its time to focus on ‘selling’ your vehicle!  Are you ready?

Now it’s time to get all your ideas and plans together to create a final presentation for your new vehicle.  You can complete the competition using any of the following formats:

• A PowerPoint presentation
• A written presentation on A4 paper
• A filmed 5 minute ‘elevator pitch’ of your ideas

 

One final task…..

Send in your entries to careers@theimi.org.uk for your chance to win special prizes supplied by our wonderful competition sponsor Sytner.

Complete all 4 lessons plans and enter your entries to careers@theimi.org.uk by 28th February 2021 for your chance to win some great prizes from the sponsors!

 

Sponsored by Sytner Group

Sytner Group are the UKs leading retailer of prestigious cars and the largest overall automotive retailer in Europe.  Sytner Group represent 21 of the worlds most prestigious car manufacturers in over 140 dealerships across the UK.  As well as being the UKs largest dealership group we are the number one retailer for many of our manufacturers.

 

Up next…

If you have enjoyed these lesson plans then we have loads more to share with you free of charge.  You will find Employability Skills Toolkits where you will support with starting your first CV, interview skills and more HERE, lesson plans mapped to the GCSE curriculum in Literacy, IT, Maths and Business Studies HERE and so much more

If you have any questions please get in touch with the IMI Careers Team who are more than happy to help on careers@theimi.org.uk 

To view the full competition pack CLICK HERE

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