The Marketing Manager

This module provides the essential knowledge and skills for those managers who need to have a good appreciation of marketing principles, but do not fulfil a dedicated marketing role. This practical, work-based module allows managers to develop core marketing competence using simple tools and models. This course supports AMA Level 5.

Grass Roots

Full Price: £450.00 plus VAT
Professional Register Discount Price: £345.00 plus VAT

8 guided learning hours made up of Private Study:2 hrs, Face-to-Face Workshop: 4 hrs (1 x 0.5 day workshop)and a Work-based Assignment: 2 hrs

Those managers who need to gain an appreciation of marketing, where marketing is just a small part of their role.

2 hrs pre-course work.

This module provides the essential knowledge and skills for those managers who need to have a good appreciation of marketing principles, but do not fulfil a dedicated marketing role. This practical, work-based module allows managers to develop core marketing competence using simple tools and models.

The delegate will be able to: • Assess the market opportunity within their own business area. • Evaluate a range of market data and draw conclusions and recommendations. • Develop their own marketing plan and activation points. • Understand the value of brand identity in developing the marketing proposition

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If you require booking assistance or would like to know if there are spaces available for this course, please call the IMI on 01992-511521.